About Us


The founders of Maxim Hygiene built the company and developed Maxim products with three main elements in mind – Body, Earth, and Health. They asked themselves, “How can we take these three very basic and essential components of life to their maximum level of efficiency and sustainability?” This question has become our company’s personal mantra in everything we do. Each element alone is strong, but by combining them together in to one product we are meeting our maximum potential.

Body. Each person’s body is unique in its composition and form, but every body wants and needs to feel good. Our designs and product materials play a significant role in providing comfort and convenience for life’s every day personal care needs.

Earth. The Earth is our source of life and we’ve only got one. If we don’t take care of it we might as well start saying goodbye to it. We like to try to breathe life in to every aspect of our products; from our Eco-Friendly packaging, to the use of Biodegradable, Synthetic Free, Wood Fluff Pulp Free and Chlorine/Dioxin Free materials, we are always looking for ways to help keep our environment safe.

Health. Health is the most influential element out of all three body, earth and health standards. Body and earth alone are strong components, however having a healthy body and earth is the strongest component in nurturing quality of life. As you read in detail about our product features, you will see exactly how we keep the earth and body healthy.

Maxim products address and resolve major health and environmental concerns associated with the use and production of conventional feminine hygiene products by making products made with safe and soft organic and natural materials.

Maxim is a Cotton-Made, all Organic and Natural line of Ecologically Safe and Sustainable, Non-Toxic, Hypoallergenic, 100% Irritation Free Feminine Hygiene and Puffs Products. Maxim’s dedication to the environment and to providing comfortable, safe products, ensures every woman using our products does not have to worry about the origin of our products, the materials used or whether purchasing our products contributes negatively to the environment.

To learn more, visit our website at www.maximhy.com

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Research and Development

After twenty-five years of experience in manufacturing hygienic products, you can be sure we know our stuff when it comes to making an ultra usable product that not only meets your needs, but the needs of the environment as well.

Product Performance
It’s not easy creating a natural product that performs the same as it’s conventional counterpart, but we’ve managed to create a line of products that are not only user-friendly, but also irritation-free and eco-friendly – something the other brands don’t come close to doing!
We’ve even got the tests to prove it. Here’s my favorite test of them all – it’s technically called the Syngina Test, but I jokingly like to call it the Condom Test (see the photo to the left…notice the condoms used).

The Syngina test is an artificial device used to simulate a vagina. In the tampon world, we use the Syngina Test to test tampon absorbency. All Maxim tampons pass Syngina Tests for absorbency capacity. Absorbency rates amongst conventional and maxim tampons are standard as per the following chart:





US Absorbency Name
EU Absorbency Name
Absorbency Range
Menstrual Flow
Regular
Mini
6 - 9 grams
Moderate
Super
Normal
9 - 12 grams
Heavy
Super Plus
Super
12 - 15 grams
Strong

Also, as the newest brand in the natural market we had the opportunity to make special improvements to existing lines. Not only are we Uniquely Saving Trees by being the only brand to eliminate the use of tree farmed wood fluff pulp, but Maxim Pads are uniquely and better designed in the following ways to meet your hygienic needs:
Maxim Ultra Thin Pads are designed with Leakage Control Channels to help direct liquid to the center of the pad and prevent leaks. 
                                
MaximUltra Thin Pads are One Inch Longer and ½ An Inch Wider, allowing for extra protection against leaks.
MaximUltra Thin Pads’ Wings Are Longer for better protection and a stronger hold on panties.
Maxim Ultra Thin Pads’ Absorbent Cores Cover More Surface Area for better coverage and liquid absorption.
Maxim Organic Pantiliners and Classic Contour Pads are More Absorbent as proven by Absorbency or rewet Equivalency Tests.


Technology and Expertise
We are consistently investing in research and leading edge technology to keep our manufacturing facilities advanced and in line with the quality of our product. So, not only are the materials we use in Maxim products different, but the machines used to build these products are more advanced as well.

In fact, at one of our manufacturing facilities, we have a machine that was designed exclusively for our unique product line. This machine was developed internally and a patent is pending on the actual machine.

This photo was taken during one of our latest visits to the manufacturing plant to help give you a better idea of how and where your products are made.
It is also important to note that Maxim does not use any animal testing in the manufacturing, development and testing of our products.





Our Eco-Friendly Manufacturing Facilities
Our value for the environment is most evident in the content of our organic and natural products, but it is also enforced on every level of the manufacturing process and facility in the following ways:
-    All our products are packaged with recycled or recyclable packaging.
-    We recycle all the scrap iron, cardboard, paper and organic refuse generated by our facilities. 
-    Our one of a kind machines were made to utilize less energy and are more productive in doing so than other standard machines, yielding higher productivity, while being all the more energy efficient. They also use a smaller facility space and create a one of a kind product that has a stronger absorbent core, helping to distribute liquid in several directions for better protection against leaks. 
-    Clearly labeled recycling bins are set up around our offices to remind our employees to stay environmentally conscious even on the smallest level. 
-    As seen in the image above, we implement a rain water storage and collection initiative, where we use the rain water gathered to fill the toilet water refill system and water the garden and land around our manufacturing site.


Future Endeavors
Maxim is always continuing research on lower impact but efficient ways keep our products as safe and eco-friendly as possible, all while keeping your convenience in mind.

We’re also excited to extend the Maxim philosophy in to other product categories. Keep an eye out for the following products coming soon….Organic and Natural Cotton Nursing Pads, Diaper Fills/Protectors and Panties.

In the meantime, you can congratulate yourself for making the more natural choice – the Maxim choice -- for a more biodegradable, less toxic product.

Also feel free to call us or email us at any time with your product suggestions, comments and concerns. We want to hear them and we’ll make sure the right people hear them as well!